Tuesday, August 14, 2012

5 Marketing Truths To Build A Responsive Newsletter List

A newsletter has many benefits for your opt-in list subscribers through driving quality traffic and boosting sales and profits of your site and company.

You can keep them updated on your company's happenings in terms of new products, services or announcements. You can always have as many promotions and offerings as you want. By doing these, you will be reminding your subscribers that you are still here and is willing to offer them great deals and services.

It is also a good way to show off your knowledge and brand yourself as an expert in the industry. This will increase your credibility and invite more referrals from your existing customers and subscribers thus bringing an endless stream of visitors to your site.

If currently you do not have one, nevermind. Regardless of how you might have heard of a newsletter being difficult to create, I will show you something that can make it a breeze.

In the next few paragraphs, you will discover about the 5 marketing truths to creating a great newsletter that can bring you hordes of targeted traffic automatically.

1) Related Newsletter Theme

The content of your newsletter must associate with your business or the theme of your site. Do not dwell away from your area of expertise. You must always revolve what you are talking about in your newsletter to your business.

For example, if you are in real estate business, your subscribers will want to know more about real estate, so your newsletter must contain articles or content like photos that relate to real estate houses etc.

In this way you will be sure that you are providing for the need of the subscriber as well as their interests.

2) Quality Content

Make sure that you have well written, information riddled and content rich articles. Your newsletter information should keep the interest of your subscribers high and provide valuable information for them.

Articles should be proofread for any grammatical and spelling errors so that it looks professional and believable. This will ensure the trust between your company and your subscribers to be at tip-top condition.

3) Accurate Research

Make sure that you check your sources if you have figures and facts in your newsletter. You do not want to lose the trust of your subscribers for what seems to be a minor mistake but in actual fact, it can mean your subscribers unsubscribing to your newsletter. Be aware of this seemingly small issue.

4) Fresh Content

Always provide fresh and new articles that can provide new information to your subscribers. We do not like reading old and stale news so just imagine if you keep publishing old news.

What will your subscribers do? They will just lose interest and may not read any more issues that come from you. Even worse, they may just unsubscribe from your newsletter and you will lose a future potential sale.

5) No Copyrighted Materials

Do not ever use copyrighted materials such as photos and articles. That is outright plagiarism and you may get into a lot of trouble for this. You can even lose your business and get sued for copyright infringement.

No time to create your original materials? There are plenty of professionals writers that are willing to do it for a reasonable fee. All you need to do is to outsource to them.

Once you got your articles up and running throughout the whole internet, your investment into them will be well worth it when you see your list build up, your traffic increasing and your sales exploding because your subscribers are responsive to your offers.

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